Created / animated by Connor Scheffler
Produced by Greg Morris & Mackenzie Salhany
Warner Music Group (on behalf of Warner Music Canada)
The video treatment for Return Into Dust was largely based on Gordon’s legacy. Much like revisiting old keepsakes in the attic, we wanted this video to have the same effect. Gordon’s studio, pictured above, was one of many photos that had particular inspiration for the setting of this video.
Roughly rendered scene showing some of the cameras and additional objects.
In 3D space, I started building a scene by including as many nostalgic pieces as possible. Some objects, like the guitar, were further edited to be reflective of Gordon’s own guitar, and the frames on the wall were changed to include pictures and/or posters of his over the years.
Throughout the production, we kept adding more and more objects to signify important milestones in Gordon’s life, including homage’s to songs, important causes, places, accolades, struggles and much more. The book, in particular, is both reflective of his own journal entries and a nod to his writing process that intertwined his music with his legacy.